On television, the advertising rates depend on the number of viewers watching the particular program, news, sporting event, movie or serial.
In a similar manner, the popularity and advertising rates for streaming videos and music, depend on the number of viewers or listeners.
Hence video and music content creators are willing to pay internet users for streaming videos and music.
It is easier for popular streamers on twitch, youtubers, and musicians to get sponsorship.
The streaming rates depend on a wide variety of factors, like how much the creator will pay, location and how the streamed videos, music are being monetized.
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