Increasingly content creators prefer to use Youtube since it is easier to monetize the Youtube videos.
One of the factors affecting the monetization of a Youtube channel using advertising is the number of subscribers for the channels.
Many advertising programs do not accept the Youtuber for their monetization program unless he or she has a large number of subscribers at least 1000 subscribers
The videos should also be watched for more than a specific number of hours, typically more than 4000 watch hours.
Getting Youtube subscribers using conventional advertising methods is time consuming and expensive. Additionally there is no guarantee that the viewer will subscribe and remain subscribed.It is easier to get sponsorship deals if a Youtube channel has thousands of subscribers, and the amount paid for each sponsorship deal is also higher.
Hence many Youtubers are preferring to using social media marketing agencies to get new subscribers at an affordable cost.